Being loyal to a brand or a particular set of brands is kind of a pattern that consumer behavior reports as a successful way of knowing that some consumers love some brands and they have decided to stick to those brands. They get committed to specific products and brands, and they tend to repeat their purchases with that particular brand’s products over time because they are comfortable with what they have to offer and they also love it. Businesses plan in a different way to come up with creative ways to market their product by including discounts, rewards, and even loyalty points so that these things can retain some customers who already love the brand.

Brand Loyalty

Genuinely loyal customers make sure that they look around in multiple stores for the product that they want if it is isn’t available in the store that they usually purchase it in. Loyal customers usually are ready to forego immense loads of issues and even problems to make sure that they get what they want wit that particular brand. They are even prepared to order it and wait weeks for it to arrive.

I have indeed seen this sort of brand loyalty in myself. I am very loyal to Apple; simply because they make the best consumer products when it comes to personal technology. I remember waiting an entire night in front of an Apple store for the new iPhone, and I don’t regret it because I am immensely happy with what I have and what I use every day. Brand loyalty should not be confused with blind loyalty. People loyal to a brand are like that because they recognize that they love something about the brand, and they genuinely like using those products. Therefore they are loyal, and they are ready to pay whatever price to make sure that they will get the product that they desire.

Brand loyalty is very important because it makes the companies incredibly happy that a set of people love what they are doing and it inclines them towards to inventing new and even better products so that their customers will love those too. In some cases, we have seen that brand loyalty is taken advantage of, when we see that a shirt is priced at $5000, when we can get a similar shirt for $20, but some people decide to go for the pricier one because they are loyal to that brand. Companies should not take advantage of loyal customers; they should instead make sure they do everything to retain them.


Companies that have acquired a strong fan base and an even stronger brand loyal fandom surely will have a bright future. Disney, Marvel, Apple, DC, Google, etc. are some of the examples of companies that will do amazingly well for years to come.

Categories: Brand Loyalty